Adventure tourism · Western Canada · Offline

Uncharted land, on paper.

We build analog adventures from the archive: maps you hold, handwriting you read, and ground you cross on foot. No app, no screen on the trail. The land and the record lead.

Build an adventure with us How we build them

01Why the name

Two travellers in unknown country, writing it down by hand.

In 1845 two British officers, Henry Warre and Mervin Vavasour, rode through the Rockies to the Oregon Country to scout ground they had never seen. What survives is what they wrote and drew along the way; Warre's sketches became Sketches in North America and the Oregon Territory (1848).

We think AI is the next uncharted land. Half of this lab helps Alberta businesses move through it quickly: AI training, tender tools and an installed AI Terminal. The other half builds the counterweight: experiences with nothing digital in them at all.

02The ethos

Analog by design.

The record comes first — every adventure starts from real journals, field notes and sketch maps, not invented lore
Paper in hand — printed maps, handwritten clues, and a field book the guest fills in themselves
Phones away — nothing to download, nothing to charge, nothing to check
Built for one place — each adventure belongs to a single property and the ground around it
AI stays behind the curtain — we use it to read, transcribe and georeference the archive, so the guest never has to look at a screen

03From the archives

The record is already out there. We find it.

Handwritten page from James Hector's 1858 field notebook: compass bearings, distances, and an ink sketch of a line of hills — **The handwriting.** James Hector's field notebook, July 1858 — bearings, distances, and a horizon sketch, from the Palliser Expedition season that reached Kicking Horse Pass. Hocken Collections, University of Otago, MS-0443. Public domain.

Jean Habel's 1897 hand-drawn sketch map of the valley of the north fork of the Wapta River — **The map.** Jean Habel's sketch map of the Wapta valley, drawn in the field in 1897 and published in *Appalachia* Vol. VIII. Public domain.

Journals, field notes, sketch maps, patrol reports, photographs — unprocessed, sitting in local archives. We turn them into searchable text, georeferenced maps, and routes a guest can follow with a pencil.

04Why now

More Canadians are heading west.

We believe Canadians will travel west instead of south for years to come, and that the more of daily life moves onto screens, the more people will pay to leave them behind. Western Canada has the ground for it. What it needs are experiences that feel found, not served.

05Who we build for

Epic properties, and the towns around them.

Lodges, hotels, outfitters and communities with a story in the archive and ground worth crossing. We do the research, the transcription, the maps and the printed pieces. You host the adventure.

Build an adventure with us About the lab

[email protected] · Canmore, Alberta